UX/UI Concept
Hallmark Events
A more connected celebration experience
An independent UX/UI concept exploring an opportunity to extend Hallmarks existing experience beyond card sending. Hallmark Events brings together event planning. guest management, gift tracking, and personalized thank you cards in one seamless experience.
ROLE
UX Strategy, Concept Development, Creative Direction
DELIVERABLES
User Journeys, User Flows, Feature Prioritization, Interactive Prototype
FOCUS
User Experience, Product Strategy, Interaction Design, AI-Assisted Prototyping
01 | THE PROBLEM
Planning a celebration involves
a lot of moving parts.
Hosts need to manage invitations, track RSVPs, remember gifts, and follow up with personalized thank-you notes. When these tasks are handled separately, information can become scattered and the process more time-consuming.
02 | THE OPPORTUNITY
Build on what Hallmark
already does best.
Hallmark already provides personalized greeting cards and occasion reminders, while competitors such as Evite, Paperless Post, and Partiful offer digital invitations and event-management tools.
This concept explores an opportunity to extend Hallmark's existing experience by connecting event planning, guest management, gift tracking, and personalized thank-you cards.
03 | THE SOLUTION
A seamless celebration experience from start to finish.
I developed Hallmark Events, an AI-assisted mobile prototype designed to support the entire celebration journey. The concept allows hosts to create events, manage invitations and RSVPs, record gifts by guest, and generate personalized thank-you messages that can be reviewed and approved before sending.
The goal is to reduce repetitive tasks, preserve important details, and make meaningful follow-up easier.
04 | THE DESIGN PROCESS
From research to an interactive prototype.
I mapped user journeys, developed user flows, prioritized features, and iterated on an interactive prototype using Figma Design, FigJam AI, Figma Make, and ChatGPT.
DISCOVER
Research & competitive review
DEFINE
User
journeys & flows
IDEATE
Feature prioritization
& Concepting
DESIGN
Prototype in Figma
IDEATE
Feature prioritization
& Concepting
05 | KEY ARTIFACTS
