CHALLENGE
Develop campaign visuals for live productions that could capture the tone of each show while working across a wide range of print, environmental and digital formats.
 

APPROACH
Researched each production, developed the visual direction and title treatment, then collaborated with the photographers to capture imagery that supported the concept. Final artwork was adapted across multiple formats while maintaining a consistent campaign look.
 

OUTCOME
Created flexible campaign systems that extended from primary key art into posters, brochures, billboards, transit, environmental graphics and digital advertising.