CHALLENGE
Create promotional materials for a live theatrical production that could capture the personality of the show while working across both print and digital formats.

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APPROACH
Built the campaign around production photography, using consistent typography, image treatment and visual hierarchy to connect the poster, restaurant menu and web banners. Each piece was adapted to its format while maintaining a recognizable campaign look.

 

OUTCOME
Created a coordinated set of promotional materials that extended the production’s visual identity across audience-facing print and digital touchpoints.