CHALLENGE
Create playful, audience-appropriate visuals for family-focused live entertainment while keeping each production distinct.
 

APPROACH
Used custom illustration, bold color and expressive typography to match the energy of each show. For ELF: The Musical, I created hand-drawn elements with a Wacom pen, drawing inspiration from Buddy’s childlike visual style.
 

OUTCOME
Produced a set of illustrated promotional pieces that gave each production its own personality while creating an approachable, family-friendly visual experience.