Carmel Dunn

CHALLENGE
Create a cohesive set of promotional materials that could support multiple performers and formats while maintaining the venue's established visual identity.
 

APPROACH

Built a cohesive visual approach using consistent typography, color, artist imagery and hierarchy so individual performances could feel distinct while still belonging to the same venue brand.
 

OUTCOME

Created a coordinated system for seasonal promotion, advertising and recurring program content that could adapt across performances while maintaining a consistent venue identity.