Find Your Anchor
Redesign Website for Gaining Retention
Tools used: Figma, Miro, InVision, Photoshop, Premiere | Timeline: 4 weeks
We saw an opportunity to help this non-profit organization feature their box to get users to spread suicide prevention awareness. We solved this by redesigning the homepage to highlight the box and how to get or receive it.
Find Your Anchor is a nonprofit organization aimed to help individuals impacted by suicide. The “Find Your Anchor” website currently does not display their box as the main focus within their content. With a website redesign, we can bring attention to the Anchor Box and expand its reach to individuals in need. This project is aiming to redesign the website for Find Your Anchor. We hope to integrate the organization’s vision and mission into its website design so that it is immediately clear to users. We will make the site more easily navigable so that users can send and receive boxes.
My Role in the development of this app began with user interviews to recognize the problem people who go to the DMV were experiencing. Followed by the initial concept design, wireframing, prototyping and user testing.
On a team of 3 UX Designers, I did a deep dive research on what the pain point was for someone who goes to the DMV. We had to dig at 6 interviews as to what the main end cause was when trying to complete a DMV task and the answer was time spent in-person.
Organizing information on our boards in Miro and our presentation was my main task as we moved along from each phase to make sure we stayed on the main resolution for the app as it was easy to get off track due to the many steps or possible add-ons for the app. Focusing on cutting down time for the user was a big important factor without destructing the DMV's rules and all while protecting secured personal information.
We did a Competitive Analysis to gain insight on direct and indirect organizations. We were curious to know how they would gain the attention of users to donate and if their purpose was stated on the homepage to get the user to accomplish during the visit on the website.
My team came up with 10 questions each. After compiling and combing through which questions would get the answers that we needed to reconstruct or add features for Find Your Anchor's purpose, my teammate, Phil, set-up a quantitative survey where 25 people gave us results.
My team approached the topic of suicide prevention with care. Our questions supported what someone looking to help another out and were curious as to what one looks for if finding help resources for themselves. We wanted to know what they expect to see or find.
We were unsuccessful at receiving a reply from the Stakeholder as we reached out through email and Instagram. We had to decide what was missing aside from the competitors and how we could tell the user who Find Your Anchor is upon arrival on the homepage because important information was tucked within various pages or under the fold of the homepage having a user fish for important information in over 5 seconds.
What knowledge do you have regarding resources and preventions for individuals impacted by suicide?
What is your relationship with providing/receiving help or emotional support to others in need?